Who Not How cover

Who Not How

by Benjamin Hardy

Business
BOOK INFOGRAPHIC Who Not How by Benjamin Hardy TL;DR High achievers hit a ceiling when they try to doeverything themselves. KEY THEMES EntrepreneurshipLeadershipProductivitySuccess 4 min read 7 sections Entrepreneurs... Your potential is virtually limitless when you stop asking'How?' and start asking 'Who?'

What Is Who Not How About?

Overview

Who Not How Summary

Michael Jordan is arguably the greatest basketball player of all time but didn’t win a championship during his first six years in the NBA. Although he was one of the best players in the league, he needed support. He needed a Who, not a How.

When Phil Jackson became the head coach of the Chicago Bulls in 1989, he recognized that the Bulls needed a more team-based strategy—the triangle offense, to be precise—rather than relying exclusively on Michael’s superhuman talent.

From 1991–1998, the Chicago Bulls won six championships, becoming one of the greatest dynasties in sports history. Yet, none of this would have been possible had Jordan tried to do everything himself. He was not, to quote Hardy, “a self-contained entity.”

Hardy then invites you, the reader, to reflect on what you are trying to accomplish. “Do you have Whos in your life that give you the perspectives, resources, and ability to go beyond what you could do alone?” writes Hardy. “Or are you keeping your goals so small to make them easier to accomplish them on your own?” We don’t have to bear the whole load to prove our capabilities.

He continues,

It can be easy to focus on How, especially for high achievers who want to control what they can control, which is themselves. It takes vulnerability and trust to expand your efforts and build a winning team. It takes wisdom to recognize that 1) other people are more than capable enough to handle much of the Hows, and 2) that your efforts and contribution (your “Hows”) should be focused exclusively where your greatest passion and impact are. Your attention and energy should not be spread thin, but purposefully directed where you can experience extreme flow and creativity.

It can be easy to focus on How, especially for high achievers who want to control what they can control, which is themselves. It takes vulnerability and trust to expand your efforts and build a winning team. It takes wisdom to recognize that 1) other people are more than capable enough to handle much of the Hows, and 2) that your efforts and contribution (your “Hows”) should be focused exclusively where your greatest passion and impact are. Your attention and energy should not be spread thin, but purposefully directed where you can experience extreme flow and creativity.

Hardy reminds the reader that results, not effort, is the name of the game. “You are rewarded in life by the results you produce,” explains Hardy. “Not the effort and time you put in.” We don’t have to be over-infatuated with “process” or “hard work.”

Whenever we imagine a bigger and better future, we ask ourselves a question like, “How do I achieve this goal?” The problem, says Hardy, is this question assumes we need to do everything ourselves, that getting help from others is “cheating.” A better question to ask ourselves is, “Who can help me achieve this?” You define the vision, find the Who or Whos, and letthemcreate the results.

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